2023
Standard
Standard
A clean, modern brand system for a co-working company that needed to look as good as the spaces it creates.
A clean, modern brand system for a co-working company that needed to look as good as the spaces it creates.
Brand design
Print design
Environmental
Standard was opening new locations and needed a brand that could grow with them. Something premium and consistent that would work across signage, print, and digital without losing its personality along the way.
Standard was opening new locations and needed a brand that could grow with them. Something premium and consistent that would work across signage, print, and digital without losing its personality along the way.
The brief called for something that felt elevated but not cold. I built a brand system around a clean typographic foundation and a restrained color palette that lets the spaces themselves do the talking. Every touchpoint from business cards to environmental signage was considered as part of the same cohesive whole.
The brief called for something that felt elevated but not cold. I built a brand system around a clean typographic foundation and a restrained color palette that lets the spaces themselves do the talking. Every touchpoint from business cards to environmental signage was considered as part of the same cohesive whole.
Standard needed a brand that felt premium without being cold. Daniel got that balance exactly right. From the signage to the business cards, everything feels intentional and cohesive.
Standard needed a brand that felt premium without being cold. Daniel got that balance exactly right. From the signage to the business cards, everything feels intentional and cohesive.
Laura Metz
,
Head of Marketing @ Standard